How To Set Up Lead Scoring In HubSpot
- Log In to HubSpot: Access your HubSpot account.
- Navigate to Settings: Click on the gear icon in the main menu.
- Select Properties: Find the "Properties" option under the "Data Management" section.
- Choose Lead Scoring: Look for the "Lead Scoring" property in the list.
- Set Up Scoring Criteria: Define the criteria for scoring leads based on their behavior and demographics.
- Assign Point Values: Allocate points for each criterion based on its importance.
- Save Changes: Click the save button to apply your lead scoring settings.
- Test Your Scoring: Review how leads are scored based on your criteria.
- Adjust as Needed: Refine your scoring system based on results and feedback.
