How To Track UTM In Google Analytics

How To Track UTM In Google Analytics

  1. Understand UTM Parameters: Learn what UTM parameters are and why they are important for tracking.
  2. Create UTM Links: Use a UTM builder tool to create links with parameters like source, medium, and campaign.
  3. Share UTM Links: Distribute your UTM links through emails, social media, or ads.
  4. Access Google Analytics: Log in to your Google Analytics account.
  5. Navigate to Acquisition: Go to the 'Acquisition' section in the left sidebar.
  6. Select Campaigns: Click on 'Campaigns' to view traffic from your UTM links.
  7. Analyze Data: Review the data to see how your campaigns are performing.
  8. Adjust Strategies: Use insights to refine your marketing strategies based on performance.